They Picked a Good Day to Publish Brain Frames Book!

2 06 2008

George Lakoff’s new cognitive science (power of story!) book “The Political Mind” is out today. Subtitle: “Why You Can’t Understand 21st-Century American Politics with an 18th-Century Brain.”

Diane Rehm is interviewing him right now on NPR:

June 2, 2008 Linguist George Lakoff on what recent brain research demonstrates about the power of language to shape unconscious thought… and why he believes anti-democratic forces in this country will prevail unless progressives start using language that can change brains.

I just heard him respond to a caller that, “MERE EDUCATION WON”T HELP. . . Unless you learn how thinking really works, from grade school on, you’re gonna be susceptible . . . you teach people about training and metaphors, that the Father of the Country isn’t “Daddy”, as a normal way of thinking . . . Read the rest of this entry »