“How Food Makers Captured Our Brains”

25 06 2009

School is to Food . . .
so is resistance futile?

What do you think “control of the cookies” means? — how we can and must control the cookies, or how the cookies control us, iow control BY the cookies? Maybe the former because of the latter?

(Can cookies give me a headache?)

Three years ago during Snook’s opening run, I felt the food headache coming on in Mindless Snacks Are to Mindless School and Mindless Eating.

Those were previews of coming attractions I guess, because today comes How Food Makers Captured Our Brains:

He left the house, and the cookies remained uneaten. Feeling triumphant, he stopped for coffee, saw cookies on the counter and gobbled one down.

“Why does that chocolate chip cookie have such power over me?” Dr. Kessler asked in an interview. “Is it the cookie, the representation of the cookie in my brain? I spent seven years trying to figure out the answer.”

The result of Dr. Kessler’s quest is a fascinating new book, “The End of Overeating: Taking Control of the Insatiable American Appetite” . . .

Food like sex is literally human power. It gives us power and has power over us. It is at once visceral and sublime, for richer or poorer, in sickness and in health. Food is life and death and everything in between, so human institutions like Family, School, State and Church naturally covet and try to control its power over us for their own ends. You name it, food’s got it and we need it.

Would you believe a public official (heading her state house committee for children and families, no less!) powering her own twisted ideology of parent rights through food’s power, misusing it through Family, School, State AND Church all at once? See Read the rest of this entry »

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